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TRADE SHOW BOOTH AND PROGRAM OVERVIEW:

The trade show booth designed for Healthpoint, a leader in the wound care market, is a showcase for much of our Branding work for this Client. For each of the five Brands—three product Brands, a service Brand and a corporate Brand—we created a new Identity and/or developed a Design Environment to allow the visual design to tell the Brand story, either in a small-scale application such as packaging or collateral, or in a large-scale venue such as a trade show.

Our mandate for the booth design was to create a light, transparent, modern look and feel, while retaining the structural components of the Client’s previous booth. The goal was to develop a Branded presence at key trade shows, while creating a more inviting space with better traffic flow to encourage interaction between guests and company personnel.

Visible within the trade show booth photographs to the right are areas devoted to the following Healthpoint Brands: Hydrofera Blue Bacteriostatic Dressing and The Wound Institute(first photo), and Collagenase Santyl Ointment (second photo).