© 2009-2011 TTC Group, LLC. All Rights Reserved.

• ABOUT TTC GROUP
  & SERVICES
• STRATEGIC COMMUNICATIONS
• OUR WORK
  • Healthpoint
    Biotherapeutics
  • Booth Design
  • Collagenase Santyl®
  • Hydrofera Blue®
  • Oasis®
  • TheWoundInstitute®
  • Corporate
  • DFB Pharmaceuticals
  • Allergan
  • BOTOX® Therapeutic
• OUR CREDENTIALS
• CONTACT US

CHALLENGE:

Take a mature Brand with previous positioning and identities tied to the portfolios of prior owners and establish pre-eminence in the marketplace. Create visual distinction and communicate the product’s mechanism of action in the process.

PROCESS:

Beginning with the science, our Scientific Communications Group scoured the literature to establish a more robust scientific platform and prepare an annotated message track. While respecting our protocols for maintaining scientific integrity, our Branding and Creative Team then distilled the product’s mechanism of action to create a Design Environment, as well as a distinctive Logotype and Tagline, all linked to the product’s unique attributes.

RESULT:

The Brand Identity was subtly integrated across channels, so all promotional collateral retains a unique Brand image. Scientific Communications and Public Relations further reinforce the core Brand attributes using high-credibility communications channels. Finally, the Branding package was developed to include all marketing vehicles—trade show booths, collateral, packaging, advertising, video and virtual media. Collagenase Santyl® Ointment has now become the most widely used Brand of enzymatic debrider in the United States.