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CHALLENGE:

Develop a modern, engaging and visually appealing corporate brochure to effectively reposition this holding and investment company. Our primary objective was to better reflect the focus of its individual operating companies on biopharmaceutical research, development, manufacturing and commercialization. A secondary objective was to create a format that could be easily updated and applicable to both print and digital media.

PROCESS:

Working directly with the Chief Financial Officer, along with input from other C-suite managers, we reconceived the company's existing brochure to: (a) more accurately document the structure and history of DFB Pharmaceuticals and its independent operating subsidiaries; and (b) create a fresh design aesthetic that more clearly reflects the company's business pursuits.

RESULT:

Distilling themes and background stories from existing materials, we developed a clean and contemporary design approach that served as a template to organize information into easily accessible modules. The resulting brochure quickly and clearly communicates the history and breadth of the company, along with each of its subsidiaries.