Booth Design

TRADE SHOW BOOTH AND PROGRAM OVERVIEW:

The trade show booth designed for Healthpoint (prior to their rebranding as Healthpoint Biotherapeutics; see below) is a showcase for our original Branding work for this Client. For each of the five promoted Brands in 2009—three product Brands, one service Brand, and a corporate Brand—we created a new Identity and/or developed a Design Environment to allow the visual design to tell the Brand story, either in a small-scale application such as packaging or collateral, or in a large-scale venue such as a trade show.

Our mandate for the booth design was to create a light, transparent, modern look and feel while retaining the structural components of the Client’s previous booth. The goal was to develop a Branded presence at key trade shows, while creating a more inviting space with improved traffic flow to encourage interaction between visitors and company personnel.

Visible within the trade show booth photographs to the right are areas devoted to the following Brands: Hydrofera Blue® Bacteriostatic Dressing and The Wound Institute® (first photo), and Collagenase Santyl® Ointment (second photo).