OASIS® WOUND MATRIX

CHALLENGE:

Modify an existing Brand identity for a product whose Branding lacked a clear connection to its scientific platform. In this case, the regulatory approval for the product limits the ability to speak promotionally about its full range of scientific attributes and clinical performance.

PROCESS:

Our primary efforts to support OASIS® were spearheaded through Scientific Communications and a Data Generation Strategy designed to establish a broad scientific platform. That is, the communications objectives went well beyond simply supporting the individual Brand by creating a program with the potential to bring new understandings of disease pathophysiology and etiology. Our Branding task was to update an identity created by a previous agency, developing more flexible and diverse Branding applications through the creation of a Design Environment and new Tagline. The refreshed Branding was then applied to transform the existing materials without requiring a complete overhaul of the Brand Identity (thereby allowing additional resources to be channeled into Data Generation and Scientific Communications initiatives).

RESULT:

The refreshed Brand Identity provides increased flexibility for promotional communications, while also bringing it in line with the Brand Family approach created for Healthpoint. Concurrently, the scientific program is ongoing and is expected to require 24-36 months for complete implementation.