Process
This graphic illustrates the core Strategic Communications process as it relates to a Brand management lifecycle, beginning during the pre-launch phase of marketing conditioning.
The illustration outlines a simplified, three-step process beginning with the development of a thorough situation analysis that captures the various dynamics that will impact the Brand in the market. From there, we develop a baseline positioning platform with accompanying message architecture. Following validation through market research and Opinion Leader Engagement, the initial communications platform is implemented in the market.
The "feedback loop" illustrates the iterative process of refining the communications platform through ongoing Opinion Leader Engagement and generation of new data. When combined with the natural evolution of market dynamics, these factors dictate ongoing refinement and, ideally, expansion of the core Brand communications platform over the lifecycle of the Brand.
